We have a proven record in accelerating the sales process by creating a steady stream of high-level, new business meetings with senior executives at prospect companies within targeted markets.
Challenge: Previous to David’s arrival, Mullen was nationally celebrated as a creative advertising agency. The public relations group had been a part of their offering from the beginning but was virtually unknown and primarily relied on work brought to them from existing clients on the advertising side.
Opportunity: David was brought on board to worked with practice leaders and creative resources to bring awareness to the Mullen PR/Social Influence group and the cutting edge work they were doing for clients such as Olympus Camera and The Grain Foods Foundation.
David’s task was to create a customized, planned program of approved messages and digital assets to reach targeted industries, specific to this new offering.
In addition, David was responsible to research and build prospect lists, attend networking and high-level events, design and execute email and telemarketing campaigns that provided opportunities to present relevant expertise in marketing and communications to senior level executives at major national brands.
Results: David’s efforts lead to the acquisition of such iconic brands as Victorinox Swiss Army (adv/markt/pr, AOR), General Mills and Tropicana. David was also responsible for Mullen’s participation in agency reviews for Samsung Electronics, Novo Nordisk, Sharp Electronics, Abbot Labs, Motorola Mobile, Andersen Corp. and Sony Electronics, to name but a few.
Challenge: Schwartz Communications was the largest PR agency in New England, specializing in high-tech and medical technology. After the dotcom bubble burst, post 9/11, Schwartz was hit particularly hard, but had been slowly recovering after contracting with Corporate Rain Inc. Steve Schwartz wanted to grow and grow fast.
Strategy and Execution: David came on board to accelerate the methodology and structure of the business development department, that he had co-created while a VP at Corporate Rain Inc. He immediately began securing appointments with key decision makers regarding marketing/communications (“Director” – “C” level) at companies both public and private, ranging from $10m - $1b in revenue.
Measuring Success:
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